Proven Results.
Real Impact.
and marketing solutions delivered for leading brands.
City Union Bank × IPL (CSK & SRH) — Campaign Case Study
Client: City Union Bank
Mandate: Promote co-branded IPL credit cards and partnerships across the IPL season.
What We Did:
Grand credit card launch at Hilton Chennai with City Union Bank, CSK, NPCI, and partners featuring a hydraulic reveal experience
Meet-and-greet events with CSK players (Ravindra Jadeja, Sam Curran, Vijay Shankar) and SRH players (Ishan Kishan, Abhishek Sharma, Harshal Patel)
Stadium activations at Chepauk including fan engagement games, lead capture, and merchandise distribution
Mall activations across Chennai to drive on-ground awareness and customer registrations
Player reels, social media campaign management, and outdoor billboards
Impact
High IPL-season visibility for City Union Bank
Strong fan engagement and participation
Increased awareness and enquiries for co-branded credit cards
Widely appreciated execution by stakeholders and partners
City Union Bank × Kashi Tamil Sangamam Campaign
Client: City Union Bank
Context:
The Kashi Tamil Sangamam is a unique cultural and spiritual initiative organized by the Government of India, bringing together people from Tamil Nadu to travel across India and visit Kashi (Varanasi).
On behalf of City Union Bank, we conceptualized and executed a special campaign as part of this national initiative to promote financial inclusion and banking awareness.
What We Did
Campaign Concept & Execution
Under the guidance of IIT Madras, we designed and organized a specially branded campaign van that travelled across multiple states as part of the Kashi Tamil Sangamam journey.
The van served as a mobile awareness center, showcasing:
Financial inclusion initiatives of City Union Bank
Awareness programs about cyber security and safe banking practices
Information about various banking services and products.
Launch of the Journey
The convoy began its journey from Tenkasi, Tamil Nadu, starting with a ceremonial visit to the Kashi Vishwanathar Temple in Tenkasi.
From there, the campaign caravan travelled across several states and union territories before reaching Varanasi.
Journey Route
The campaign covered a multi-state route including:
Tamil Nadu, Puducherry, Andhra Pradesh, Telangana, Madhya Pradesh
City Union Bank × Kashi Tamil Sangamam Campaign
Client: YES BANK
Overview:
Acilut conceptualized and executed the “Great Indian Bapari Festival”, a marketing campaign designed to promote YES BANK’s offerings for the MSME segment.
The campaign aimed to increase awareness and engagement among small and medium businesses by highlighting the bank’s key financial products and services tailored for entrepreneurs.
What We Did:
Developed the core campaign concept and key visual
Designed the complete campaign communication framework
Executed integrated marketing campaigns across outdoor media and digital platforms
Managed social media promotions and campaign amplification
Impact
Strong visibility among the MSME business community
Wide campaign reach through outdoor and social media platforms
Positive engagement and recognition for YES BANK’s MSME-focused initiatives
Samunnati FPO Conclave 2024 — Event & Exhibition Management
Client: Samunnati Agrofinance
Overview:
Acilut conceptualized and executed the “Great Indian Bapari Festival”, a marketing campaign designed to promote YES BANK’s offerings for the MSME segment.
The campaign aimed to increase awareness and engagement among small and medium businesses by highlighting the bank’s key financial products and services tailored for entrepreneurs.
Mandate: Conceptualize, design, and execute the Samunnati FPO Conclave 2024, a large-scale two-day event bringing together Farmer Producer Organizations (FPOs), agri-businesses, industry experts, and ecosystem leaders.
What We Did
End-to-End Event Design & Management
We managed the complete planning and execution of the event, including exhibition design, stage production, logistics, and participant management.
Large-Scale Exhibition Setup
The event featured an exhibition with 100 stalls, where various organizations showcased agricultural innovations and products.
Our scope included:
- Stall design and layout planning
- Exhibition space design and branding
- Stall setup and exhibitor coordination
- On-ground management and support for exhibitors
- One of the highlights of the exhibition was the launch of a new tractor by a participating company during the event.
Conclave & Knowledge Sessions
Alongside the exhibition, a two-day conclave was conducted featuring leaders and experts from the agriculture and FPO ecosystem.
Our responsibilities included:
- Stage design and production
- Audio-visual setup and technical support
- Session management and scheduling
- Conducting seminars, panel discussions, talk shows, and interviews on stage
City Union Bank × Sunrisers Hyderabad — Official Banking Partner Campaign
Client: City Union Bank
Mandate: Leverage City Union Bank’s partnership with Sunrisers Hyderabad (SRH) to strengthen brand presence, engage premium customers, and promote key banking products across the IPL season.
What We Did
Elite Meet & Greet Event with SRH Players
We hosted a grand meet-and-greet event for the elite and premium customers of City Union Bank, featuring SRH players Abhishek Sharma, Ishan Kishan, and Harshal Patel.
The players were welcomed with spectacular performances and a grand stage introduction, creating a memorable experience for the invitees.
During the event, the players also participated in the launch of several City Union Bank products, including:
- Gold Loans
- MSME Loans
- Credit Cards
- Other key banking offerings
- A lively interactive Q&A session with the players made the event highly engaging for the audience and strengthened the bond between the brand and its premium customers.
- Stadium Activations – Uppal Stadium, Hyderabad
- We created an on-ground presence at SRH’s home stadium in Uppal, where we set up a branded stall to engage with match-day visitors.
Activities included:
- Interactive games and fan engagement activities
- Distribution of branded merchandise and SRH goodies
- T-shirts, fridge magnets, and collectibles
- These activations successfully generated strong fan interaction and a large number of customer leads during the matches.
- Six TVC Campaign with SRH Players
- We conceptualized and executed a series of six TVCs featuring Sunrisers Hyderabad players, each focusing on a different product of City Union Bank.
The campaign highlighted:
Gold Loans
MSME Loans
Credit Cards
Other banking services
Despite tight timelines, we successfully produced six different TVCs along with their content and creative concepts, which went on to receive strong viewership across television and social media platforms.
Digital & Social Media Campaigns
Alongside the on-ground activities and TVCs, we ran integrated digital and social media campaigns throughout the IPL season to amplify reach and engagement.
These campaigns helped:
Promote various City Union Bank products
Increase online engagement
Extend campaign visibility beyond the stadium and events.
Impact
Strengthened City Union Bank’s brand visibility as the Official Banking Partner of SRH
Deep engagement with premium and elite customers through exclusive experiences
Successful lead generation through stadium activations
High reach and engagement from TVCs and digital campaigns
Significant brand awareness across Hyderabad, Telangana, and Andhra Pradesh